The analyst you
ask in plain English.
Plain-English summaries of the tools you already pay for — GA4, Stripe, HubSpot, Sheets. Atmita pulls the numbers, writes what they mean, and pings you when something looks off.
What Atmita ships for the founder reading their own dashboards.
Less BI tool, more conversation. Atmita pulls from the tools you already use, summarizes what changed, and tells you what it means.
Plain-English KPI digests
Ask “what happened to MRR last week?” or “which campaign drove the most signups?” Atmita pulls the numbers from Stripe, GA4, and HubSpot, ties them together, and answers in a paragraph — with every figure linked back to its source row. The same data feeds your sales & marketing performance briefs.
Weekly KPI report
Every Monday at 7am: revenue, retention, top traffic sources, pipeline coverage, support load — what changed, why, and what Atmita would focus on this week. One page, ready before standup.
Cross-tool answers
Most metrics live across two or three tools. Atmita fetches each, ties them together (which campaign drove which signups, which support tickets came from which plan), and writes the answer — no manual VLOOKUP, no exporting CSVs.
Numbers tied to sources
Every figure in a summary links back to the API call and the rows that produced it. Click to see the underlying records. If a number can't be computed from your connected tools, Atmita says so explicitly — guesses get flagged, never silent.
Board-ready monthly summaries
Narrative + the four charts your board actually opens, in the format you used last quarter. KPIs vs. plan, cash position, what moved, what we are learning. 48 hours before the meeting, not the morning of. When a number raises a strategic question, hand it off to Advisory & Strategy.
Financial digest from Stripe + QuickBooks
Pull from Stripe, QuickBooks, and Sheets. Atmita drafts a monthly P&L narrative, flags variance against budget, and surfaces runway in months and top cost movers — the read you'd want from a fractional CFO, scheduled and on time.
A week with the analyst that never sleeps.
Three moments. Everything else fires on its own.
KPI brief in your inbox
Revenue + retention + top funnel changes, pulled from your tools and summarised with Atmita's read on what to focus on this week. You skim it over coffee. The team sees the same numbers in #metrics.
Cross-tool investigation
You ask: 'why did Pro-tier signups dip last week?' Atmita pulls GA4 traffic, HubSpot pipeline, and Stripe conversions, ties the segments together, and writes the read in one paragraph — with every number linked to its source.
Cohort dive on demand
You ask: 'how do March signups compare to January on day-30 retention?' Atmita fetches the cohort data from Stripe and GA4, ties it together, and answers in a paragraph — chart attached. No analyst queue, no 'next week.'
Connects to the data tools you already use.
The Atmita pieces that power this.
Frequently asked questions
As fresh as the source's API allows. Stripe and HubSpot return current data on every fetch; GA4 has its own ~24h reporting delay. The Monday brief is always against last-closed numbers, not stale snapshots.
No. Every figure in a summary links back to the API call and the row that produced it — one click to inspect. If a metric isn't computable from your connected tools, Atmita says so explicitly instead of guessing.
No. Atmita reads directly from your existing tools (Stripe, GA4, HubSpot, Sheets, etc.) via their public APIs. There's no warehouse layer, no SQL to write, no ETL to maintain. If your stack outgrows that, that's a different product — but it's not where most founders start.
Those tools assume you have a warehouse, a SQL writer, and time to build dashboards. Atmita assumes you have neither — it pulls from your existing SaaS APIs directly, summarises the answer in plain English, and ships it on a schedule. Use Looker / Metabase / Hex when you outgrow that. Until then, this is enough.
Stop staring at dashboards. Read the answer instead.
Free to start. No credit card required.